Why Information is the Perfect Product?

For over a decade now Internet Marketers have been touting the wonders of selling information to people.

Information is the perfect product for 3 reasons:

1. It’s easy to produce
Informational products are very easy to produce if you already have some knowledge on a subject that is considered valuable by others. Fortunately, given the huge diversity across the web, it’s hard to come up with an informational topic that is not of value to somebody.
To produce this knowledge, you may find it helpful to come up with a table of contents first, and then just flesh out each chapter into a few pages. Or you might find easier to simply start typing your knowledge out into your favorite word processor. When you’re done, you convert the document into a PDF file document, using free tools and sell it. Sounds easy, right? Well, it’s a bit more involved than this paragraph makes it sound, but yes, it is rather easy to do. It’s certainly easier than creating a “brick and mortar” product.

2. It’s inexpensive to produce
This really goes hand in hand with what I’ve already said. If you already have the knowledge, getting the information into an organized format really only requires time.
However, just because it’s inexpensive to create the informational product doesn’t mean that the information itself is not very valuable. There’s not a “how to…” book written in the world that contains information you get for free somewhere else. People wants and buys “how to…” books because they want it all in front of them in one nice, easy package. That’s why the informational product sell so well.

3. It can be immediately received
Another reason that informational product sell so well is because the visitor reading your sales page knows that the product will be immediately received. They don’t have to go at the library to get their products, they don’t even need to wait for Amazon.com to ship their products at home. No, they will get it right now. That’s a big selling point for a lot of people.
Plus it’s easier on you as the creator of the product. You don’t have to pay a printer to print the books. You don’t even have to burn CD’s. There’s no shipping to do either.

In conclusion, it’s much less expensive – and a lot less hassle – than traditional informational products like books. So that’s why the information is the perfect product for you to sell.